200% YoY Growth: Eloelo’s Meteoric Rise In India's Live Streaming Space

Founded in July 2020, Eloelo is a unique leader in the Live Social Entertainment space by combining interactive live streams with games, chat & creator tools. It is tailored to the communication preferences of young Indians in video and audio formats, in various Indian languages, and ranked at the top in the Entertainment category on Google Play Store, fostering connections among over 85 million users positioning is as the go-to destination for real-time engagement and empowers creators of all backgrounds to connect and engage with their audiences.,

"We are India’s leading platform for live entertainment and creator-driven content,llion users and 150,000+ creators," Saurabh Pandey, Founder & CEO of Eloelo told Bizz Buzz in an exclusive interview. He said they are moving beyond the conventional ways. We continue to build a space where every interaction is real-time, more engaging, and truly meaningful."

How can we ensure its growth strategies align with shifting user trends in the live-streaming and gaming space?

By closely monitoring market developments and user behavior, we can swiftly pivot our approach to meet emerging preferences. Engaging our community through regular feedback channels allows us to gain valuable insights, enabling us to tailor our content and features effectively. We are committed to exploring innovative formats and technologies—such as augmented reality and interactive gaming experiences—to keep our offerings fresh and relevant. Partnering with influencers and creators who resonate with our audience further enhances our ability to tap into current trends.

By fostering a culture of innovation and responsiveness, we can ensure that our strategies remain aligned with user expectations. This proactive approach will drive deeper engagement and foster loyalty on the Eloelo platform.

What key strategies have driven EloElo's recent surge in user growth?

Eloelo has witnessed a remarkable 200 per cent year-on-year (YoY) growth, fueled by a strategic blend of organic user traction and targeted marketing initiatives. This success is anchored on three core pillars: 1. Regional Expansion Beyond Hindi-Speaking Markets: Recognizing the diversity of India, we’ve focused on growing our presence in non-Hindi-speaking regions such as Bengali, Marathi, Tamil, Telugu, Punjabi, and most recently, Malayalam. Our marketing campaigns were customized to resonate with local audiences by collaborating with regional creators, ensuring that both content creation and consumption align with the preferences of these communities. This hyperlocal strategy has been pivotal in building deeper connections and expanding our user base organically. 2. Launched New Talent Categories to Unlock New Use Cases: We expanded into exciting new categories such as Singing, Dancing, and Astrology, which opened fresh use cases on the platform. These categories resonated deeply with our audience and also led to attracting new audiences, creating unique engagement opportunities, enhancing user interaction, and fostering the building of vibrant micro-communities around creators with niche talents. 3. Implemented a Monetization Strategy Built on Gratification to Drive Growth: Our monetization strategy was built on the concept of gratification. Users expressed appreciation and supported creators through virtual gifting and in-app purchases, fostering stronger connections and encouraging frequent engagement. This system made interactions more meaningful, as creators felt rewarded and users experienced a sense of belonging.

How has Eloelo leveraged live streaming to expand its creator ecosystem?

At Eloelo, we believe live is the language of the future—the most authentic way for creators to connect with audiences. Over the last 3-4 years, live streaming has grown rapidly, as both creators and users shift from polished, pre-recorded content on traditional platforms to real-time, unfiltered engagement. This shift has made live streaming essential for creators looking to foster deeper, more personal connections with their communities.

Every month, over 150,000 creators go live on Eloelo. Many of these “Gen-II” creators, aged 18-27, prefer Eloelo for its local-language engagement and direct monetization opportunities through virtual gifting—something traditional platforms struggle to offer seamlessly. To empower these creators, we’ve introduced AI/AR tools, virtual backgrounds, and trust & safety features, ensuring their live sessions are interactive, immersive, and secure. Additionally, in-room engagement tools boost audience participation, driving stickiness and repeat interactions.

What are the brands plans to scale its Monthly Active Users (MAU) in the next 12 months?

The core strategy is to keep doubling down on what we are doing already since it is working well. You will see continued focus on vernacular creators, and innovative formats within the same form factor of live streaming.

We will also focus on use-case expansion with newer categories like Astrology, Singing, etc breaking out on the app. Additionally, we continue to enhance the platform with interactive tools, personalized live-streaming experiences, and gamified elements that lead to more sharing and hence, growth.

How are they tapping into regional content to drive user engagement and market growth?

At Eloelo, we harness the power of regional content to drive user engagement and market growth. By tapping into India’s rich linguistic diversity, we create localized experiences that truly resonate with our audience. When you combine local languages with the form factor of an interactive live stream, the output is special. People relate to streamers/ hosts who speak their language, communities tend to be formed and ultimately more avenues of monetization get unlocked. I’ll give you an example - A Bengali singer on the app who had also previously participated in Indian Idol, goes live daily and amassed lakhs of followers. She now earns close to 30,000 a month through virtual gifts, and battles with other streamers. And there are thousands of other vernacular streamers who are gaining distribution as well as meaningful monetization on Eloelo.

How does the brand plan to capitalize on influencer partnerships to boost brand visibility?

Influencer partnerships serve as a powerful catalyst for elevating Eloelo's brand visibility. By collaborating with dynamic creators who resonate deeply with our target audience, we unlock access to their passionate followers, driving awareness and attracting new users to our platform. These collaborations empower influencers to host interactive live sessions and showcase captivating content, fostering authentic real-time interactions with their fans. A standout example is our partnership with Munawar Faruqui, where he went live with over 500K people attending and he interacted with fans by bringing them live as co-streamers.

Additionally, we also intend to focus on growing our own “Made on Eloelo” creators since we believe they are the true superstars and are gaining traction on other platforms because of their work on Eloelo.

What revenue streams are being prioritized for the monetization model?

At Eloelo, we believe that monetization should enhance the user experience rather than paywall it. Our innovative model revolves around the concept of gratification, featuring multiple revenue streams designed to keep our platform vibrant and engaging. Users can join any of the live streams and enjoy it for free, but for those eager to interact with their favorite streamers and support them, we offer a variety of exciting options. Whether it’s co-streaming, commenting, or using entrance effects during live streams, these elements are all part of our monetization strategy. Our virtual gifting system adds another layer of interaction. Users can purchase ‘Diamond packs’—our unique paid currency. Sending diamonds not only gratifies the host but also encourages real-time engagement, fostering a lively atmosphere.

What new features or innovations can users expect in the coming year?

Eloelo sits at the nexus of the creator economy, social media & games. Hence, you will see consistent innovations from us on both creator tools & user interactions. As a creator, you will see a lot more AI tools right from immersive filters to AR avatars to virtual backgrounds to aspects of trust & safety to ensure the best possible live show experience. As a user, you will see a lot more ways to engage inside a live room, play more fun games, enhance your app presence using digital assets that enhance your profile, and support more languages & an iOS app very soon.